FRESHDIRECT & FOODKICK

Most New Yorkers want fresh food every day, but are too busy to grocery shop. Our story was simple and honest – skip the grocery store and get the best tasting, freshest food in all of NYC delivered straight to your door.  

Together with the Art Director, Design Team + Brand Strategy at Ready366, we designed an OOH campaign for FreshDirect, a leading food and tech company, to bring consumer excitement and engagement with the FreshDirect and FoodKick brands.

Our campaign linked the two brands together with a show stopping, mouth-watering blitz across New York City MTA subway stations and train cars.